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I remember in 2008 murmurings of E-Design. It was a new way for designers to work with clients virtually and was going to change the interior design profession. Soon, websites began to appear offering E-Design services. I began to notice designers adding E-Design to their list of services. I did my research on E-Design. I looked into websites and designers that offered E-Design and how they were approaching this business model. After careful consideration, I decided E-Design is not part of the services or brand of AARON B DUKE. E-Design – at best – offers a service. AARON B DUKE offers design, service, and an experience your can’t recreate through E-Design.

e design board white linen design


My entire career in interior design has been relationship building. I have developed lasting relationships with vendors, showrooms, tradespeople, and contractors – and most importantly with my clients. In the era of chic technology, we are connected via Facebook, Twitter, Instagram, and Pinterest. What ever happened to one-on-one, face-to-face interactions with humans? Often times, my initial contact with a client will be through email or a phone call. I can learn so much more about a client and how to best serve them by actually sitting down with them in their home and learning about them. I fail to see how this can be achieved through an exchange of email communication.


Many of these online services and designers that provide E-Design promise design and decor services all done by email, Skype, snail mail or phone calls – you chose.  Upon purchase, you will provide photos, measurements, budget guidelines and inspiration photos.  After approximately 2 weeks, you will receive, a design scheme, layout options, furniture and accessory board with options within your budget.  Then after you have made your selections, purchases and ordered a style consultation with vignettes and styling ideas for that curated finishing touch. Has this achieved interior design and decorating? Yes, but I feel in the most sterile way. Interior design and decorating is much more than creating pretty well appointed rooms. Which brings me to my next topic.


Don’t get me wrong. I think E-Design is a wonderful option for those in locations that might not have access to professional interior designers. It allows them to work with someone remotely that they might not have the opportunity to work with in their location. The services provided are often at a reduced cost of those who provide professional interior design services. In a way, it has brought interior design to the masses, but I can’t stand by and say that is a good for our profession.

My first day of design school, I had no clue about the journey I was about to embark. A passionate professor opened my eyes to the possibilities and opportunities within interior design. It wasn’t just decoratoring. Interior Designers do so much more. We design every space you enter each day be it your home, restaurants, churches, banks, theaters, offices, add infinitum.

We take into consideration access, lighting, acoustics, seating, and places to store or set things down. We also poccess knowledge of health and safety considerations , and we pay special attention to special needs. We consider the psychological and bevavior impact of the design. We look forward to the environmental impacts our choices make with design.

Many designers approach projects from different perspectives. These approaches to design cut across specialties, such as sustainable or green design, universal or accessible design, design for aging in place, and others.

When you hire a professional interior designer, you get the benefit of an experienced professional who can solve problems, help you avoid costly mistakes and, most importantly, create a space designed specifically to meet your needs.

Are you ready for the professional interior design experience, CONTACT AARON B DUKE TODAY!

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Interior Design and Architectural Coordination | Aaron B Duke | Los Angeles 424.262.3853